From raw reviews to a plan you can act on
No logins to share, nothing to install. You give us a business name and address; we read the public reviews and hand you a consulting-style audit. Here's exactly what happens under the hood for each plan.
Three steps, every time
Both plans follow the same simple flow — the difference is how many businesses we analyze.
1. Tell us who you are
Enter your business name, address, and email, and pick where your reviews live — Google Maps, Yelp, or both. That's everything we need.
2. We read the reviews
Your most recent public reviews are pulled fresh the moment you submit, weighted toward the last few months — so the audit reflects your business as it is right now, not last year.
3. You get the audit
An AI analyst trained to think like a management consultant turns the raw reviews into a structured report — with a real preview shown free before you pay anything.
The BRI Report — Core Performance Audit ($50)
A deep look at your own business. We translate your reviews into four sections, in BRI's own vocabulary:
Core Value Anchors
The specific, recurring reasons customers stay loyal and pay full price — grounded in patterns across your real reviews, not a single quote. This section is always free, in full.
Operational Blind Spots
Recurring friction the business can't see from the inside — service gaps, consistency issues, process breakdowns quietly costing you customers.
Untapped Revenue Levers
Concrete, monetizable moves implied by what customers are already asking for or praising elsewhere — each one a memo line item, not a vague suggestion.
Competitive Risks
Signals of vulnerability against competitors — price sensitivity, a missing feature customers compare against alternatives, switching behavior.
The Competitive Edge ($150)
A true superset of the Core audit: your report opens with your complete 4-part Performance Audit, then layers the competitive analysis on top. We locate your listing on Google Maps and search the area around it for the closest businesses in your same category — real competitors, not random neighbors. You see the full roster (names, ratings, review counts, distances) for free, before paying anything.
Your 5 closest rivals, auto-identified
No manual research. We find the nearest same-category businesses around your address and confirm them on Google Maps.
Their reviews vs. yours
We read your recent reviews and each rival's — up to 125 reviews across all six businesses — looking for what their customers rave about that yours don't get.
A battle plan, not a data dump
The analysis names the rival, the gap, and the counter-move — so every insight is something you can act on this week.
Rival Advantage Signals
What each competitor's customers consistently rave about that your own reviews show you're missing or underdelivering — with the specific rival named when the signal is concentrated in one of them.
Customer Defection Triggers
The specific gaps most likely to send your customers to a named rival down the street — things your reviewers complain about that a nearby competitor's reviewers praise.
Market Capture Plays
Concrete counter-moves to win over competitors' unhappy customers — things their reviewers complain about that you already do well or could start doing this week.
Shared Market Gaps
What every business in your local market gets complained about — including your rivals. That's the open differentiation lane nobody nearby owns yet.
Unlocking your full report
Simple, one-time pricing — no subscription, no recurring charges.
Preview first, always
The Core audit shows your full Core Value Anchors section free; the Competitive Edge shows that same free section plus your complete rival roster. You see real value before checkout.
Secure one-time checkout
Payment is handled by Stripe's secure checkout — your card details never touch our servers. $50 for the Core audit, $150 for the Competitive Edge. Pay once per report.
Print-ready PDF included
Both plans include a clean, downloadable PDF of your full report after unlock — ready to print or share with your team.